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Shan Hai Encounter

Digital Game Card Game

Shan Hai Encounter is a narrative-driven RPG that integrates Roguelike and Simulation mechanics within the GaaS (Games-as-a-Service) framework. Unlike many titles such as Genshin Impact, which struggle with repetitive gameplay and long update cycles, our game provides dynamic replayability and sustained engagement. Through unpredictable Roguelike combat and relaxing simulation systems, we offer both challenge and accessibility. Drawing from the Classic of Mountains and Seas, the game modernizes Chinese cultural motifs, creating a distinctive IP that resonates with Gen Z and millennial players who seek immersion, personalization, and cultural depth.

Players take on the dual role of a modern office worker and a monster hunter in the City of Lumina. By day, they manage a mysterious shop; by night, they confront Eldritch Beasts—creatures born from human emotions. Accompanied by Nine-Tails, a mythical companion with fragmented memories, players use the Chrono Hourglass to explore the city’s dark side and uncover social issues behind the beasts.

Mechanically, the game blends:

Roguelike-lite combat: procedurally generated levels, random events, and evolving strategies.
Simulation: managing shops, breeding creatures, and collecting resources for narrative progression.
Gacha system: expanding beast collections, maintaining long-term retention.

This dual gameplay loop ensures both immediate excitement and continuous progression.

Targeting Gen Z, millennials, and emerging Gen Alpha gamers, Shan Hai Encounter addresses demands for immersive storytelling and aesthetic quality. The GaaS model allows ongoing content updates, with monetization through in-game purchases, seasonal passes, and Gacha.

Marketing efforts focus on social media campaigns, UGC rewards, and collaborations, fostering a vibrant player community. Co-branding strategies, such as collaborations with lifestyle brands, extend the IP’s reach beyond gaming. Looking forward, AR integration and collectible monster licensing will further deepen engagement, positioning Shan Hai Encounter as both a cultural and entertainment brand.

Shan Hai Encounter - Ranch King

Shan Hai Encounter – Ranch King is a strategy card game derived from the world of Shan Hai Encounter. Players collect monsters, leverage weather and event effects, and balance the synergy and conflict among the Five Elements to compete for the highest score and ultimately claim the title of “Ranch King.”

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Rule Book

Video Pitch

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